ScaleFold Digital

Your ads are working. Your funnel isn't.

I help clinics turn paid clicks into booked consultations by fixing what happens after the ad.

"1,172 leads at an average of ₱16.70 per lead — dropping to ₱10.82 at peak — for a Civil Engineering review center running Meta ads over two months."

Case Study

Civil Engineering Review Center Facebook Ads — Lead Generation Campaign

The Goal:
Generate as many qualified inquiries as possible through Facebook ads for an upcoming Civil Engineering board exam review program.

The Approach
Built and managed a paid Meta campaign from the ground up — ad creative, targeting, and lead form setup — optimized for lowest possible cost per lead at consistent volume.

The Result

PeriodLeadsSpendCPL
Week 1 (Nov 27–Dec 2)96₱3,056₱31.83
Week 2 (Dec 2–9)197₱3,937₱19.98
Week 3 (Dec 9–16)168₱3,994₱23.77
Jan 31–Feb 7276₱2,986₱10.82
Feb 7–23435₱5,596₱12.87

Total: 1,172 leads — ₱19,570 total spend — ₱16.70 average CPL

The Highlight
Cost per lead dropped from ₱31 in week one to under ₱11 by January — a 66% reduction through continuous optimization across creatives and targeting.

Ready to stop losing paid leads?

If your clinic is running Meta ads but not seeing consistent bookings, there's likely a gap in your funnel worth fixing. Let's find it — no pitch, just a straight conversation.

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